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Notes on conversational marketing.

Playbooks, engineering deep-dives and explainers from the people building Sendiee.

WhatsApp pricing change on 1 October 2026: replies cost ₹0.115 in India after 1,000 free per month
Meta update

WhatsApp will start charging for replies from 1 October 2026. Here is what it means for you.

From 1 October 2026, Meta charges for messages your business sends inside the 24-hour customer window. Who is affected, what it costs, and the one thing to do before the date.

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